Introduction

Hello Readers!

We are students at De Montfort University studying Public Relations, and this is our PR blog. Throughout this blog we want to inform you about how PR campaigns are used positively to bring success to global businesses. With PR becoming a successful profession with young people, we want to direct you into this growing industry.

With every Advertisement, Press releases and Social Events, public relations is the key element to make it all happen. Public Relations have a positive impact on large organisations by building up all different kinds of campaign strategies to promote a good image. This blog will look at five different global organisations and research what campaign tactics has been used to reflect the respectable side of these businesses and how it has been effective on their target audience.

There are five of us in our group, so we would like to introduce you to:

Mohammed Balal:  Hey humans! I've chosen to look at PR in technology; particularly at Apple and how they work their magic. I'll be looking at how they've managed to work their way up to the top using PR. Go me!

Gabriele Povilaityte: Hey everybody! The topic that I have chosen to look at is cars industries. Everybody loves glamorous and amazing cars, so lets look at what interesting ideas are used to promote it. I will particularly look at Honda and Volvo, since they are especially creative within their PR campaigns. 

Panagiota Charalambous: Hey all! I've decided to talk about PR and McDonald's. (what an awesome combination eh?) Well, basically I will be looking at the ways PR is attracting the public to try something so delicious, yet very unhealthy. Now sit back, relax, and maybe enjoy a Big Mac? :p

Risha Pattani: Hi! The sector I have chosen to explore is Fashion PR. It may sound glamorous and enticing but let me tell you this, it actually is more harder that it looks! In particular I will be looking into the huge British brand that is Burberry. (YAY)

Ruwaidah Maudarbux: Hey guys! My chosen organisation is M.A.C COSMETICS, for those readers who just love make up stay tuned for my blog post, I will be reflecting on how M.A.C has promoted themselves with different campaign plans to appeal to a wider variety of audiences. 

Keep in touch with all of our latest post and feel free to comment. :)