M.A.C Cosmetics is a global make up
brand it derived from Estee Lauder in 1984, but this make up empire has dominated
the world of beauty. I’m sure many of you reading this post can’t say that when
you think of makeup, M.A.C doesn’t come to mind. This is because of the PR
campaigns that have been used to promote a good image for the organisation; yes
marketing has helped but it all links with Public Relations and its campaign
strategies.
In 1994 M.A.C created the ‘M.A.C.
AIDS FUND’ to help raise awareness and make a difference as during that time it
was huge pandemic because the issue came to light, so how was PR used to
promote M.A.C and show their softer side.
http://www.thrivedc.org/wp-content/uploads/2013/09/tumblr_lnf8phTB591qj0usl.jpg
This Image was very effective because
this ‘Viva Glam’ red lipstick was created specifically for this campaign, it
was the used as the M.A.C symbol to encourage donations for Aids and believe it
or not the donations came pouring in, "The bullet in passionate red that was the shot heard around the world - the first lipstick created to directly confront and raise money and awareness". This purpose of this PR campaign was to show that life is precious and that this make up brand cares, it also showed M.A.C as more
than just a make-up brand and they should be taken as a serious organisation in
all sectors and their name became integrated with all different kinds of audiences.
http://www.oldergirlbeauty.com/wp-content/uploads/2012/12/index-1024x682.jpeg
(https://www.macaidsfund.org/theglam/campaignhistory)
By Ruwaidah Maudarbux
I never knew that the Viva Glam collection was created to help people who suffer from Aids, it is really interesting to see big brands like M.A.C doing their bit to help those in need.
ReplyDeleteThank you anonymous for commenting on our blog post! Yes, it's great to see big companies be so sensitive towards these issues, and raise awareness. The success of a company is completely in the hands of it's customers, so anything that can be done to help them will be done!
DeleteHey!
ReplyDeleteI have read both your post on mac, i'm so intrigued that there is so much more to this brand, i just thought that companies like them were just there for the profit. It seems that they help a lot with charities.
Thank you for reading our blog! I agree, it's great to see companies like MAC support a truly worthy cause. Being sensitive to other happenings in the world, only make a company look more compassionate and popular with consumers!
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