We briefly had a look at the ‘M.A.C Aids Fund’, so what other campaign plans have
they used to brand their name everywhere. Over the last couple of years,
celebrity endorsements has become a big thing with M.A.C a variety of well known celebrities such as, Nicki Minaj, Lady GaGa and the biggest of them of all of course Rihanna, each celebrity has contributed their
creativity to the ‘VIVA GLAM’ collection this was the perfect PR strategy as each celebrity created something to represent them to their fans and of course this created more sales and donations to the 'VIVA GLAM' collection.
http://newnownext.mtvnimages.com/2014/02/o-RIHANNA-VIVA-GLAM-facebook.jpg
Since being introduced to M.A.C Rihanna has already participated in three solo campaigns with the
brand, her endorsement has proved to be the biggest ever since the launch in
1994.
http://jugnistyle.com/new_website/wp-content/uploads/2014/02/VivaGlamRihanna-Lipstick-72.jpg
From what I can see, to promote the
lipstick and lip-gloss range, each lipstick has Rihanna's signature, I don’t know
about you but I love the fact that I’m wearing something chosen by Rihanna (J) I am pretty sure thats what the PR practitioners had in mind when it came to endorsing the brand and it has worked wonderfully for M.A.C to bring her back for the third time.
(http://www.digitalspy.co.uk/showbiz/news/a541437/rihanna-unveils-mac-cosmetics-ad-campaign-picture.html)
By Ruwaidah Maudarbux
By Ruwaidah Maudarbux
I am a huge fan of MAC, their stuff is simply amazing. I really liked your approach however I have to admit I don't really understand your PR approach on this. I think it could be deeper. However overall its a very good blog entry and the subject was pretty interesting :) keep up the good work! :)
ReplyDeleteThanks for the encouraging words anonymous, much appreciated! I agree, MAC is fab! Also, I'm sorry that you felt the analysis was not in depth as it should have been, we will take this on board and improve our upcoming posts!
DeleteHey I love MAC but even though they've so successful, Rihanna isn't the right choice of model, she makes my skin crawl. MAC is such a quality brand but I think Rihanna doesn't do it justice.
ReplyDeleteHello anonymous, thanks for taking the time out to read our blog and comment! Rihanna may not be everyone's cup of tea, however her involvement with MAC has only made the brand stronger, with sales drastically increasing! Everyone has different opinions regarding each celebrity, but what we must focus on is the success they bring to a company!
DeleteI love that rihanna created a make up collection for mac, i just love her style!!! :) great btw.
ReplyDeleteThanks for the comment! It's fab to see how her style was incorporated into makeup, totally original. Hats off to MAC's PR team!
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