Apple's PR!

Hey Humans!

I’m going to be looking at how Apple has reached where they are now and how their PR helps them. Everybody already knows how immensely successful Apple are; ask anybody you walk past about Apple and they’ll say one word: iPhone!

Apple’s reputation over time has grown and their relationship with the public has only become stronger. This is partly because of the quality of their products but also because Apple’s PR team is always at the ready if anything goes wrong.

A while ago, back at the start of last year, Apple went through a rough patch with disappointingly low sale numbers of their products so what they decided to do was increase its PR because  they knew that good PR would mean that people would be likely to pay more attention to them again.

After the addition of members to their PR team, a number of press releases have been released and Apple have been honest with all the information that they have released. Apart from that, Apple also have been sending out positive messages about third party media to journalists! This is something that they aren’t known for doing but after noticing the competition around them, I guess they decided that being nice to everyone around them would benefit them…and it has! Recently it was revealed that their iPhone 5C has sold better than they thought it would even though when it was released, it had low sale numbers.

 

Another effect of being nice to the competition is the recent release of Microsoft office on the iPad. Everyone and everyone already knows that when people speak of computers, it’s either Microsoft with Windows or Apple with OS. So immediately you would think that these two major businesses are rivals but I think Apple is going all out with its attempt to be as nice as possible to everyone. Nobody would ever have imagined that Microsoft Office would be released on the iPad before the rumours started circulating but now it’s been confirmed and Microsoft Office is available to download to an iPad. Both rumours and the actual apps were released on the same day! Talk about being stubborn and full of surprises! Obviously Apple releasing a Microsoft product in the app store would not have been a hasty decision. It’s been reported that Apple will be taking a 30% cut of any subscription that people make when paying for Office 365.

Overall it’s clear that without this decision of improving their PR, Apple would maybe not have been able to improve to become even better than what they already were. For a big company to suddenly have a decrease in sales is a major ego blow so it was a good idea for them to fix that through the addition of people to their PR team that would help deal with any issues and promotions.

You know what they say, any PR is good PR! Haha.

Mohammed Balal